Can you tell us about your business?

Toottle offers a custom designed pillow which features cartooned version of our customer. A unique illustration is made upon request.

How did you come up with your business idea?

Toottle was founded by Cindy Novita and Stephanie Adela. We met at Bina Nusantara university. Ever since then, we have been good friends although we worked at different companies after graduation. We have complementary interest, a shared vision and enjoy time together. We always talk about starting our own business to create something new. We’ve come up with lot of ideas but there was nothing good enough for us to execute the idea.  Until we saw opportunities on customized products. Our original plan was to make custom doll, however we decided to reach more bigger market and created custom pillow. Looking back, it’s what kept us together through all of the ups and downs when started building our business.

Instagram |  Toottle 

Fan Page | Toottle

What do you love about running your business?

It’s definitely a fulfilling work because we can freely work on our own ideas particularly when our customers are satisfied with our product. All the hard work, all the effort, it has been worth it. We are happy with our decision to quit our full time job.

How did you raise money to fund your business?

We started our business with low investment. It was only IDR 1.500.000 (USD 150) from our own savings. We can expand our business after receiving many orders.

How do you promote your products/services?

We use Instagram and Facebook for promoting our product. However we found that the most effective way to promote our product is by endorsement. We did it during the first month when we launched Toottle . We got 3000 followers at that time. We were also happy being featured and interviewed by several television and media.

What advice do you have for someone who wants to start her own business?

Just do it!  Once you have a good plan for your business idea you think you can execute. If you start your own business and relentlessly try to make it succeed, you have already won. Hope for the best and prepare a backup plan to face any unexpected condition.  We believe commitment, creativity and hard work are some of the key success factors to grow business.