Can you tell us about your business? What are you doing exactly?
Rafael’s Homemade Delicacies is an online homemade cookies selling. Our products are retail cookies and festive hampers. We also accept custom cookies for birthday party and 1-month-old baby hampers.
Instagram | Rafales_homemade
Fan Page | Rafael’s Homemade Delicacies
How did you come up with your business idea?
My son, Rafael, is my inspiration. Being a mom, I always want to bake some cookies snack that contains healthy and good ingredients. Therefore, I started cooking my own homemade cookies for my family and also for my friends. One day, my friend asked me to make some cookies for her 1-month-old baby hamper. I received good responses and noted that this could be an opportunity for me to start a business. Finally, I decided to launch Rafael’s homemade.
How did you raise money to fund your business?
I used my own saving to start this business. This business doesn’t require a lot of fund.
What was the biggest challenge with running your business?
The biggest challenge was the competitive price. At the beginning, our customers always compare the price with others homemade cookies products or well-known cookies brands. They said my products were quite expensive for a new home-made cookies brands. But I always prove and guarantee that all the ingredients are well-known brands and safe for children. I keep maintaining the quality of Rafael’s cookies, although I have to compete with other cheap cookies products. Like old saying says you get what you pay for.
How do you promote your products/services?
I promote my products mostly through social media: Instagram, Facebook and Blackberry Messenger. Rafael’s homemade delicacies will launch its website soon.
What advice do you have for someone looking to start their own business?
If you want to build a similar business, be creative in improving your products ingredients. You also make innovation on your own recipes and create it as your signature recipes. Always gives your customers the best services. Always keeps your promise to use best quality products for the ingredients. And the last but not least, always bake with your love and passion. Delicious cookies come from the heart!