Can you tell us about your business?

Lorelei art design is a design service based in Berlin Germany, which focuses in watercolour illustration and design for personal and business needs. We make various designs for logo, wedding, event, stationeries including marketing stuffs;  packaging, brochures etc. All illustrations are watercolour-based hand drawn. Everyone should be able to enjoy beautiful design with affordable price.

Instagram | loreleiart design      

Fan Page | lorelei ar+design

How did you come up with your business idea?

I was graduated and gained working experience as an architect. In summer 2014, I quit my job at an architectural company. I felt so exhausted with my daily routine and wanted to find something new… it was the moment, I decided to pursue my old time hobby – painting. I’m always amazed by flowers and nature, therefore most of my drawings are flowers related.

I created many illustrations for notebook cover page, greeting cards and put them online. It was not as successful as I thought before. Then my husband gave me advice to create an Instagram account to showcase my design works. Everyday, I uploaded my works and got many credits and gained followers. After couple months, I started receiving several orders from my new clients for their online business. In Christmas 2014, one of my works got featured by Instagram Deutschland and a month later Instagram officially put me as suggested user, and my follower grew over 40k within half a year. I was so grateful.

I note Indonesia has a huge market of home business and grab the opportunity  to provide design for ‘business stationary package’. So I offer to create various business illustration and design for instant logo, name card, packaging design, etc. Till to date, I have done over 50 illustrations and design for various small businesses. My motto is beautiful design for everyone.

What do you love about running your business?

I was pregnant when building Lorelei design services. My son is already eight months old now. To be able working from home is one of the reasons why I love about my work right now. I can work in flexible time without sacrificing any precious moment with my little one. Doing design work is my ‘me time’ and eventually becomes a trigger to explore further my passion in painting.

How did you raise money to fund your business?

Well since this can be categorized as freelancer; being as an illustrator/graphic designer, I did not need to spend a lot of money. I just invested in some good paintings tools, internet connection, scanner, phone, and notebook.

I do not provide any printing services since it is quite expensive in Germany. About 90% of my clients are long distance; mostly from Indonesia and Singapore, therefore I do not think it would be worth to do printing productions with such as high cost. I only provide digital illustration and design and just send it by email.

How do you promote your products/services?

I don’t have special way to promote my services. Basically I just take daily photo of my design works and upload it on Instagram. I find it is the main key of the success of Lorelei. I get promoted and featured in other art communities and receive many referrals from my clients. Collaboration with other users and online shops are also another tool to promote my services.

What advice do you have for someone who wants to start her own business?

Do it and do not think too much about it. I mean you need to execute your business plan. Be persistent and smart when you want to start your business. Never be afraid to fail because business sometimes is like trial and error. You need to test the market, and if it doesn’t work out, you just need to change the strategy. Being a full time mother does not mean you can’t earn money.  You can simply utilize your knowledge, skills or hobby. Always be creative, sometimes your passion and hobby; cooking, drawing, sewing can be a way to lead you to success. Well, I could not say I am already successful, but I believe I am on the right path.