Tell me a little bit about your background – how did you get to where you are today?

I am Cynthia Tenggara and graduated from Pelita Harapan University. I already worked for some companies before starting my journey as an entrepreneur.

How I get to where I am today is a long journey, the last company that I worked for is Groupon Disdus. During that period, I experienced difficulties in finding a good and affordable vendor for my lunch since I am a picky eater.  I also learned about online business – on how the company could grow within two years. I realized huge potential of online business in Indonesia.

To fill in the gaps, I decided to quit my job and tried to turn my business idea into a validated business. That was the time, I built Berrykitchen.

There have been plenty challenges that I had to face when starting Berrykitchen. I struggle trying to get my business off the ground. While I made and lost a lot of money, each success or failure always led me to learn something new.  I learned from my failings and tried to be better every single day. Now, it is still a long journey for Berrykitchen but we always maintain to improve our product and services every time.

What’s the most exciting thing you’re working on right now?

Managing my team at Berrykitchen. I used to manage 7 college graduates only when I started my business. Now, I have to manage hundreds of employees with various education background and many of them are not college graduate. Every person requires a different approach. It is very exciting and challenging at the same time. Also I need to catch up with various new technology trends regularly to track and monitor customer satisfaction and to keep our customers happy.

What is the most important lessons you have learned from your business life?

I found to make money and to run a small business takes a lot of energy and requires a tremendous amount of time.

People always look glamorous side of starting and running a small business; magazines cover, talk shows, interview etc, but inside, it’s a painful. It is a long and challenging journey to build something out of nothing. That’s why having a right team is really really helpful. I am grateful to have my team.

What do you love the most about yourself?

I am stubborn when people say that I can’t. It encourages me to prove that they are wrong.

The role fear plays in our daily lives. How do you keep motivated to overcome your fear?

I will always find solution to overcome some fears that I believe that they can be handled right away. However, if I have to face fear uncertainty and doubt, I pray a lot and keep my faith up. It helps me down to earth and to be grateful for any good and bad times that I have to face everyday.

What comes next to your world?

I am a girl with a BIG dream, so after Berrykitchen, I am thinking of starting a sustainable NGO to change the world.


I believe

In God

In doing the right thing just because it is right

In online shopping

That attitude is FAR MORE important that skill

In treating others the way I wanna be treated


 Daily Must Have

Fruits and vegetables


Eye scotts


 Things I love

Online shopping


My Berrykitchen team

Travel with no flying

My apartment


TV Series + cuddling in the bed on Saturday morning

Sleep at 9 pm

Suits and sandals

Hair straightener