Can you tell us about your business?
Fairy Floss is an event organizer and decorator. We started in 2011, specialising in events for kids by providing various services from party decoration, goodies, and also good supplies. However, as our market expands, we also have various catering services for wedding anniversary, sweet seventeen, corporate event, and mall decoration. In short, we are a one-stop party service provider. We love challenges and always keep up with with our new market trends. If you have any idea, we’ll make it happen.
Instagram | fairyflossparty
Fan Page | Fairy Floss Party
How did you come up with your business idea?
It was Christina firstly initiated the idea of opening the business when she decorated her children’s birthday a few years back. She knew that moms usually don’t have time to plan their kids’ birthday parties and they need someone to helping them making their kids’s dreams come true. Christina was grateful to meet Tasya, a great designer, who helped her to create party decoration design. Tasya also loves kids and was passionate about party design work. Finally, we knew that we would make a great partner and decided to build Fairy Floss.
What do you love about running your business?
We love every step of making an event planning. We love to meet with our prospective client and new people everyday. We always look for innovation when creating new products and testing our creativity. There is always indescribable moment every time our clients are satisfied with our works. It has been so rewarding.
How did you raise money to fund your business?
We started with low investment by using our own money. Then, as our business grew, we saved most of our income during the first few years to expand our business.
How do you promote your products/services?
Social Media! We are so grateful that we live in the era of social media. We use Instagram and Facebook a lot for promoting our brand and showing up our works. But in the end, the most powerful marketing tools is our clients. When they are happy, they will promote us to their friends and family. And most of time, it happens without us even asking! We also use every party or event to promote our works. People who come to the party or event can see our work and discuss with us to get further information.
What advice do you have for someone who wants to start her own business?
Dare to dream big and make it happen! Building a start-up company has never been an easy journey. It requires hard work and sacrifice. People may think that to start a start-up will make them less hard work and more time for themselves as well as more flexibility. But the fact is we need to work harder because we do not have enough resources during early stage period. However, if you can deal with this condition, you can make your dream happen.When you have a business idea, plan it carefully and do it rigorously with clear targets. After all these years, we believe the key to grow our business is hard work and determination.