EUNOIA | (n.) beautiful thinking; a well mind.

We believe that Every Woman is beautiful for the way she thinks. Her beautiful thinking‘ is what makes our world exist and the foundation of what EUNOIA stands for.

EUNOIA WOMEN exists to empower, inspire and support more Asian women to pursue their passions, live their dreams, and realize their fullest potential.  Vera Lingga, our editor has been blogging about life, business, career, money, and everything in between since 2011 (formerly which she rebranded in 2016.  You’re now on the new site Eunoia Women – welcome!

Our mission is to support more Female Entrepreneurs and Professional Women in Asia region particularly in Indonesia to be financially secure and to succeed professionally and personally.

You can read our  Eunoia Women Manifesto here.

Explore our blog for insightful articles, personal reflections and ideas that inspire action on the topics you care about such as:

Career & Business posts ; whether you are looking to reinvent your career, get a promotion, or start your own business.

Personal Finance posts about financial planning (goals), create budgets, smart spending, saving & investment, manage debts and other financial literacy.

Eunoia Women posts are about stories from passionate women in Asia who we have met personally and their business  and career stories are very inspiring.

Life & Styles posts, we talk about productivity, goals, habits, inspiration and motivation.



Meet The Founder


Vera Lingga | Chief-in-Editor & Personal Finance Blogger

Vera is passionate about seeing more Asian women in business and inspiring women to become financially empowered so they can live their dreams and reach their goals in career, business and life. Since 2011, she has made it her mission to create a  blog dedicated to providing actionable, inspiring tips, ideas, and information to reach more young female and women in Asia region particularly in Indonesia. Vera was the founder and editor-in-chief of, a business blog with contents in English. She rebranded the blog with Eunoia Women in 2016She is a Certified Financial Planner with more than 20 years of professional experience. Vera is also driven to help people – specifically women – to be financially secure.  She has comprehensive experience in  financial services, business operations, business development, project management both the public and private sectors.


Mila Masyhur |  Chief Community Relations

Mila is active in the community and loves to meet people. She continues to play an active role in business operations and development for Eunoia Women. Her positive professional manner and outgoing personality are a valuable asset to this inspiring blog. Mila is the co-founder of Eunoia Women and also passionate about the empowerment of women and young females to discover their authentic self and reach their highest potential. She enjoys spending her spare time in several organization activities. She has over 25 years of professional experience in several major corporation covering various managerial posts particularly in supply chain management and procurement for oil and gas industry.

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